DAMPAK CONTINUITY MARKETING, ONE TO ONE MARKETING DAN PARTNERING MARKETING PADA KEPUASAN NASABAH EKA SAVE PADA BANK EKA BUMI ARTHA METRO

Authors

  • Yateno Yateno FE UM Metro

DOI:

https://doi.org/10.24127/jf.v1i1.288

Abstract

Terdapat tiga program marketing customerrelationship yakni pertama Continuity Marketing, One To One Marketing, Partnering Marketing mempunyai pengaruh terhadap kepuasan nasabah.

 

Penelitian ini bertujuan untuk 1) untuk mengetahui apakah terdapat pengaruh yang signifikan antara Continuity Marketing terhadap kepuasan nasabah di Bank Eka Bumi Artha. 2) untuk mengetahui apakah terdapat pengaruh yang signifikan antara One To One Marketing terhadap kepuasan nasabah di Bank Eka Bumi Artha. 3) untuk mengetahui apakah terdapat pengaruh yang signifikan antara partnering Marketing terhadap kepuasan nasabah di Bank Eka Bumi Artha. 4) untuk mengetahui apakah Continuity Marketing, One To One Marketing dan Partnering Marketing secara simultan mempunyai pengaruh yang signifikan terhadap kepuasan nasabah.

Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan menggunakan pendekatanContinuity Marketing, One To One Marketing, Partnering Marketing, dengan populasi penelitian 39.000 nasabah, sampel yang digunakan 100 responden/nasabah Eka Save yang masih aktif di Bank Eka Bumi Artha.

Hasil penelitian (1) terdapat pengaruh yang signifikan antara continuity marketing terhadap kepuasan nasabah Eka Save. (2) terdapat pengaruh yang signifikan antara one to one marketing terhadap kepuasan nasabah Eka Save. (3) terdapat pengaruh yang signifikan antara partnering marketing terhadap kepuasan nasabah Eka Save. (4) continuity marketing, one to one marketing, dan partneringmarketing secara simultan mempunyai pengaruh yang signifikan terhadap kepuasan nasabah Eka Save.

 

Kata kunci : Continuity Marketing, One To One Marketing, Partnering Marketing, dan Kepuasan Nasabah

 

References

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Published

2018-11-03

Issue

Vol. 1 No. 1 (2018): April

Section

Articles

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