SAVING INTEREST IN CUSTOMER SATISFACTION MEDIATION, ON CORPORATE CULTURE AND CORPORATE IMAGE ON BMT L-RISMA LAMPUNG TENGAH
DOI:
https://doi.org/10.24127/jm.v11i2.206Abstract
           The purpose of this study is to determine the influence of organizational culture, corporate image in the mediation of customer satisfaction of interest in saving in BMT L-Risma Lampung Tengah. The method used in this research is explanatory survey method. The type of research is quantitative research with the object of organizational culture research, corporate image, customer satisfaction and interest in saving. The research population is BMT L-RISMA customer with the number of samples taken as many as 100 customers. Data collection techniques used interviews, documentation and questionnaires. The analysis tool used is path analysis. The results of the study found that organizational culture, corporate image and customer satisfaction have a direct and positive effect on interest in saving. Organizational culture and corporate image have an indirect effect on interest in saving through customer satisfaction. Looking at these results can be said that all exogenous variables directly positive effect on endogenous variables.
Â
Keywords: Organizational Culture, Corporate Image, Customer Satisfaction, Interest of Saving.
References
Ahmed, Selim and Md. Habibur Rahman. (2015). The Effects Of Marketing Mix On Consumer Satisfaction: A Literature Review From Islamic Perspectives. Türkiye İslam İktisadı Dergisi, Cilt 2, Sayı 1, Şubat, Ss. 17-30. Turkish Journal Of Islamic Economics. Vol. 2, No. 1, February 2015, Pp. 17-30 E-ISSN: 2148-3809.
Alma, Buchari. (2013). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Ashraf, Nava. Dean Karlan. Wesley Yin. (2006). Household Decision Making and Savings Impacts: Further Evidence from a Commitment Savings Product in the Philippines. Center Discussion Paper No. 939. Economic Growth Center Yale University, P.O. Box 208629 New Haven, CT 06520-8269).
Assauri, Sofjan. (2011). Manajemen Pemasaran. Jakarta: PT Raja Grafindo Persada.
Astuti, Tri. (2013). Pengaruh Persepsi Nasabah tentang tingkat suku bunga, dan Kualitas Pelayanan terhadap Minat Menabung Nasabah di BRI Cabang Sleman. Jurnal Manajemen. Volume 8, ISSN 1411-514X.
Awadh, Alharbi Mohammad and Alyahya Mohammed Saad. (2013). Impact of Organizational Culture on Employee Performance. International Review of Management and Business Research. University Technology Malaysia International Business School, Malaysia. University Utara Malaysia College of Business Malaysia. ISSN: 2306-9007. Vol. 2 Issue.1.
Balmer, John M.T. (2011). Corporate identity and corporate marketing. Editor(s): Corporate identity and corporate image revisited â€A semiotic perspective. Lars Thøger Christensen. Denmark: Department of Intercultural Communication and Management, The Copenhagen Business School & Department of Marketing, Odense University, Odense. European Journal of Marketing. ISSN: 0309-0566.
Barbu, Oana. (2012). Brand Cultures: Between Identity and Image. Mediterranean Journal of Social Sciences, suppl. Special Issue 3.9 (Apr 2012): 47-53.
Bateman, Connie R. (2015). Communications And Conflict. University of North Dakota Vol. 19, Number 1 Print ISSN: 1544-0508. Journal Of Organizational Culture. Online ISSN: 1939-4691.
Cahyani, Novi. (2015). Pengaruh Citra Perusahaan, Relationship Marketing dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan. Jurnal Bisnis Administrasi (JAB). Vol.3, No 2-Maret 2015: hal 4
Chinomona, Richard; Masinge, Godrey; Sandada, Maxwell. (2014). The Influence of E-Service Quality on Customer Perceived Value, Customer Satisfaction and Loyalty in South Africa. Mediterranean Journal of Social Sciences. 5.9 (May 2014): 331-341.
Dachlan, Usman. (2014). Panduan Lengkap Structural Equation Model. Semarang: Lentera Ilmu.
Daneshfard, Caramollah, Ekvaniyan, Kokab Elsadat. (2012). Organizational Commitment and Job Satisfaction in Islamic Azad University. Journal of Contemporary Research In Business. Vol. 3:9.
Earley, Mark. (2006). Public Image Limited: Monitoring Your Corporate Image. Online. E-Content 29.4 (May 2006): 32-36.
Ghozali, Imam. (2011). Aplikasi analisis multivanate dengan program SPSS. Semarang: Penerbit UNDIP.
Jasfar, Farida. (2002). Manajemen Jasa, Pendekatan Terpadu. Bogor: Penerbit Ghalia Indonesia.
Kotler. (2002). Manajemen Pemasaran dan Pemasaran Jasa (edisi bahasa insonesia). Jakarta: PT. Gelora Aksara Pratama.
Modassir, Atika and Tripti Singh. (2008). Relationship of Emotional Intelligence with Transformational Leadership and Organizational Citizenship Behavior. Indian Institute of Management, Bangalore. School of Global Leadership & Entrepreneurship, Regent University. International Journal of Leadership Studies. Vol. 4 Iss. 1, pp. 3-21. ISSN 1554-3145, www.regent.edu/ijls.
Newall, John. (2007). Industrial Buyer Behaviour A Model of the Implications of Risk Handling Behaviour for Communication Policies in Industrial Marketing. European Journal of Marketing. ISSN: 0309-0566.
Pishdar, Mahsa; Toloun, Mohammad Reza Seyyed Hashemi; Farzianpour, Fereshteh; Rezaeiasl, Morteza. (2014). Modeling The Effectiveness Of The Corporate Identity Mix In Perceived Quality And Customerrelated Brand Equity With Interpretive Structural Equations And Micmac Analysis. American Journal of Applied Sciences. 11.4 (2014): 548-557.
Pratiwi, Made Suci, Suwendra dan Yuliantini. (2014). Pengaruh Citra Perusahaan, Citra Produk dan Citra Pemakai Terhadap Keputusan Pembelian Produk Foremost pada Distro Ruby Soho di Singaraja. Jurnal Manajemen. Volume 2.
Ruslan. (2008). Definisi Citra Perusahaan. Buku 2. Jakarta: Salemba Empat.
Susanto. 2006. Dasar-dasar Organisasi. Jakarta: Erlangga
Downloads
Issue
Section
License
Licensing and Reuse Rights
All articles published in Derivatif: Jurnal Manajemen are licensed under the Creative Commons Attribution (CC BY) 4.0 International License.
This license permits unrestricted use, distribution, and reproduction in any medium, including commercial use, provided that the original author(s) and the source are properly credited.
Under the CC BY license, readers are allowed to:
Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material for any purpose, including commercial purposes
No additional permission is required from the authors or the publisher, as long as proper attribution is given.
The full license text can be accessed at:
https://creativecommons.org/licenses/by/4.0/
Â
Copyright and Author Rights Policy
Authors who publish in Derivatif: Jurnal Manajemen retain the copyright of their articles.
By submitting and publishing their manuscript, authors grant Derivatif: Jurnal Manajemen the right of first publication and the right to publish, reproduce, distribute, and archive the article in all forms and media.
All published articles are licensed under the Creative Commons Attribution (CC BY) 4.0 International License.
Under this license:
Authors retain full copyright ownership of their work.
The journal is granted the right to publish and disseminate the article as the original publisher.
Readers and third parties are permitted to read, download, copy, distribute, print, search, link to the full texts, and reuse the articles for any lawful purpose, including commercial use, provided that appropriate credit is given to the original author(s) and the journal.
No additional permission is required from the authors or the publisher for reuse that complies with the terms of the CC BY license.
The full license terms are available at:
https://creativecommons.org/licenses/by/4.0/
