Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen pada Toko Konvensional di Kelurahan Gunung Terang Kota Bandar Lampung
DOI:
https://doi.org/10.24127/akuisisi.v17i2.657Keywords:
Financial Performance, Net Profit Margin, Current Ratio, DebtAbstract
The existence of Shopee, Tokopedia, Lazada, Bukalapak, blibli.com and other marketplaces has more or less been realized by the entire community. This gives rise to the phenomenon of diminishing buying interest in Conventional Store customers who sell their products offline. The purpose of this study was to analyze the effect of the existence of a Marketplace which refers to the variables of price, product completeness, convenience, and promotion on the buying interest of conventional store customers in Gunung Terang Village, Bandar Lampung City. This study uses a sampling research method with accidental sampling technique with the number of respondents as many as 103 Conventional Store Customers in Gunung Terang Village. Data collection techniques using literature study, interviews, observations and questionnaires. Data management in this study will use the smartPLS software version 3.3. The results of the study found that the variable price and product completeness had a positive and significant effect on consumer buying interest, while the convenience and promotion variables had no effect on consumer buying interest in conventional stores
References
DAFTAR PUSTAKA
Sumber Jurnal:
Almunawaroh, T., & Ngasifudin, M. (2021). Pengaruh Kelengkapan Barang Dan Harga Terhadap Minat Belanja Di Pasar Tradisional Cibeunying. Jurnal Manajemen Dan Akuntansi, 16(1), 53–63. https://ojs3.umc.ac.id/index.php/VL/article/view/1517
Alwafi, F., & Magnadi, R. H. (2016). Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan Terhadap Toko Dan Pengalaman Berbelanja Terhadap Minat Beli Secara Online Pada Situs Jual Beli Tokopedia.Com. Journal of Management, 5(2), 1–15. https://ejournal3.undip.ac.id/index.php/djom/article/view/13857
Cherstiawan, A. (2019). Pengaruh Kepercayaan, Persepsi Harga, dan Promosi Dalam Keputusan Pembelian di Tokopedia pada Mahasiswa Universitas Kristen Krida Wacana. Ilmiah Manajemen Bisnis, 19(2), 1–18.
Fauzan, A., & Rohman, A. (2019). Terhadap Minat Beli Sepeda Motor Kawasaki. 9, 104–113.
Hair, J.F. Ringle, C.M & Sarstedt, M. (2011) PLS-SEM: indeed a silver bullet. Journal of Marketing Theory and Practice, vol. 19, no. 2 (spring 2011), pp. 139–151
Kaya, H. (2013). The yield curve and the macroeconomy: Evidence from Turkey. Economic Modelling, 32(1), 100–107. https://doi.org/10.1016/j.econmod.2013.01.042
Khotimah, K., & Febriansyah, F. (2018). Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 1(1), 19–26. https://doi.org/10.36407/jmsab.v1i1.16
Maulidia, S. I., & Rachma, N. (2018). PENGARUH PRODUK, KUALITAS PELAYANAN, HARGA DAN STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN PADA TOKO FASHION RAISYA BANDAR LAMPUNG. E – Jurnal Riset Manajemen, 63–76.
Wildan, M. (2018). Pengaruh Harga, Iklan dan Promosi Penjualan terhadap Minat Beli Konsumen pada E-Commerce Lazada (Studi Kasus Pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UNISMA). Jurnal Riset Manajemen, 103–116. www.fe.unisma.ac.id
Wulandari, I. (2016). Pengaruh Kualitas Pelayanan, Kelengkapan Produk Dan Kualitas Produk Terhadap Minat Beli Konsumen Supermarket Top Bangunan Kediri. Artikel Skripsi Universitas Nusantara PGRI Kediri, 1–8.
Zulviani, M., Akramiah, N., & Mufidah, E. (2019). Pengaruh Citra Merek Dan Harga Terhadap Minat Beli Produk Tas “Sophie Martin Paris.†Jurnal EMA, 4(1), 1–13. https://doi.org/10.47335/ema.v4i1.33
Sumber Buku:
Arikunto, S. (2016). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Ghozali, Imam dan Latan, Hengky. (2015). Partial Least Square Konsep Teknik dan Aplikasi Menggunakan Program SmartPLS 3.0 (2 Edition). Semarang: Badan Penerbit Universitas Diponegoro.
Sugiyono, 2013, Metodelogi Penelitian Kuantitatif, Kualitatif Dan R&D. (Bandung: ALFABETA)
Sugiyono. (2019). In Metode Penelitian Kuantitaif, Kualitatif dan R & D (p. 394). Bandung : Alfabeta.
Downloads
Published
Issue
Section
License
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.
All articles published Open Access will be immediately and permanently free for everyone to read and download. We are continuously working with our author communities to select the best choice of license options, currently being defined for this journal as follows: